Why do people buy ‘single use’ floors? (A product designed with planned obsolescence ridiculous promises and useless warranties.)
LVT MARKETING- Waterproof- Lifetime Warranty-and Luxury in the name.
Homeowners buy it because the marketing is amazing and frankly trying to find real wood wears them out over time. Hand it to the majors, they’ve created a repeat customer product line; a new one about every decade or so. The industry is a mess everyone wants fake wood or vinyl or plastic; whatever can be torn up and thrown in a landfill one day to make room for another ‘single use’ cover. Manufactures and their distributors have four conventions per year and one huge one just to talk about all the new and latest technology that they are going to sell homeowners. All of this is to perpetuate a population of consumers and salespeople buying into a false premise, fake is better than real.
Real wood is Green
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