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Investment Approach

Home - Post - Investment Approach

The investment approach is simply what it says, we approach your floor looking for a return. We want return of showing of the floor and a return when you refinish it one day. One house one floor is the concept at the center of our “dogma”. And, we really mean it. Never anything engineered by anyone but Mother Nature.

 

Hand finished inspiration for finish to order "tank"
04 Oct

Investment floors

Customer Bill of Rights

The trust about Investment floors

LVT, engineered and all floor covers are man made and end up in landfills one day. Our floors are solid wood; engineered by Mother nature and designed to outlive the house. Real wood flooring, i.e. 3/4 or more solid, can be re-invented several times.  Real wood, not engineered floors increases the value of your home. In the market today, misinformation and single use floor coverings are praised as “better than real wood” for a number of reasons all of which 100% untrue. So we cut through the nonsense and our customers like that about us, for sure.

What is an investment floor?

Is flooring an investment or a product? A product is designed to be used for a period of time, i.e. LVT and laminate.  An investment floor, while it may fulfill the same purpose as the product such as walking on the floor, it is not designed to fail one day. An investment floor provides a return as well as a function, i.e. increased home value. Real wood floors are an investment, single use floor covers are just a lease. Yes a lease, you are paying to use a product that will have no residual value. On the other hand, a real wood floor will last forever, saving you money every seven years or a dividend of sorts, like a bond or preferred stock.

Single use floor covers such as laminate and lvt

Laminate = landfills

Future landfill

One house, One Floor mandates no person should ever have to buy laminate or engineered floor covers because they have no local real wood options. 4,000,000,000 lbs of landfill materials is produced every year in the United States with somewhere between 200,000,000 and 250,0000,000 lbs of it singe use floor coverings, including carpet.  Laminate and (more every year) engineered flooring, will be close to 30% of this by 2025. We consider this not only an environmental issue, but also the greatest wealth re-allocation from so many to so few in the history of the modern economy.

Investment (no kidding) Flooring

Green & Eco-friendly, and using any other terminology indicating ‘good for the earth’ cannot be used in the same comparison with solid real wood. Unfortunately, our site is one of very few that will tell you the truth because it is not profitable for those marketing flooring. Not profitable with regards to repeat business, ease of installation and so many other factors all designed to rob your home equity, from someone if not you. 

What are floor covers? 

Any floor created to be replaced and or not salvaged is a cover, not a floor.  LVT, laminate and engineered wood with very few exceptions are all the new carpet, i.e. they are manufactured with ‘planned obsolesce’. Real wood floors, as in 3/4 solid will be the last thing of value left in your home and salvaged one day, imagine them becoming an accent wall and lasting anothere 100 years or so. 

One House One Floor

Southern Yellow Pine Direct welcomes all of you homeowners told solid wood is too expensive or cannot be glued down. Welcome to a place where logic still exist, we tell the truth. For example, warranties,worthless, and engineered floors cannot be refinished. It all comes down to this, real wood takes time and since time is money, most floor covering companies choose to sell single use floor coverings because every seven years they get repeat business.  Our “one house one floor” promise is not popular with most contractors especially if they sell covers such as carpet, engineered floors, vinyl or laminate.

Engineered to fail

Does anyone remember the phrase planned obsolescence? To refresh your memory, it is by definition; “a policy of producing consumer goods that rapidly become obsolete.  This is done by frequent changes in design, termination of the supply of spare parts, and the use of non-durable materials.” In an update (2023) of sorts, we do an amazing source for 3/4 solid engineered Walnut, unfinished with a 6mm wear layer. And yes, it can be refinished and you finish it the first time, which we advise since it cost so much. 

Laminate is the new carpet

Laminate and LVT are the new carpet for the industry. And like carpet, these fake floors allow retail shops to keep a steady supply of repeat business. With floor covers such as engineered and laminate; you are really just leasing the floors. The question of engineered or real wood floors is easy to answer. Real wood will be the last thing of value salvaged from your home one day. Whereas, every single piece of engineered flooring will end up in a landfill. In fact, laminate is huge problem, as it remains in landfills for up to 1000 years

Carpet & now Lamiante

Number of landfills in the united states
IN A HURRY- TEXT much faster 601 826 1296
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Southern Yellow Pine Direct offer homeowners the reliability of an A+ rated BBB company; the best quality, pricing and service bar none. We operate under an "old school" philosophy that the customer is always right. We make sure you are just that by educating and dispelling myths about Southern Pine and Heart Pine flooring.
Remember we are a mill to order manufacturer of unfinished and prefinished Southern Pine, including our speciality Heart Pine. Our lead times are normally about two weeks, with Hardwoods and Imports the lead times vary and that is an understatement. 2 days -2 months has bee the answer since COVID. But things are imporving, as White Oak prices continue to fall. (Jason Howard 9/9/2022)
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Caribbean Heart Pine prefinished uv
09 Dec

Finance your floors

Wood Floor Shopping

An investment provides a return, a product has pre-determined life cycle, invest in your equity not some shareholder.

Financing your floors is great idea provided it is real wood, our customers use PayPal Credit but threre are other options. PayPal offers six months no interest which certainly factors into any investment. If you are like us you hate buying something new just as the old one is paid for such as a phone. You would not finance a car and call it an investment, but you can a floor. A real wood floor should outlive the house. In fact, we tell buyers it will be reclaimed one day when the house is gone and that is an investment paying returns.

Finance your floors with PayPal Credit

Financing our floors using PayPal you pay no interest if you pay it off in full within 6 months. If you do not, interest will be charged on the purchase from the purchase date at the Purchase APR applicable to your account. Read that last sentence carefully because missing that six-month mark can cost you and at rates as high as 24%. We love PayPal, we invoice using their system to accept credit cards but as with any great offer, they have rules.

Finance your flooring with paypal or credit cards
Do not finance LVT

Finance with PayPal

Paypal credit logo

Home Equity Line of Credit

A home equity line of credit, also known as a HELOC, is a line of credit secured by your home that gives you a revolving credit line to use for large expenses or to consolidate higher-interest rate debt on other loans such as credit cards. If you finance your floors using a home equity line of credit, the equity in your home becomes collateral. A HELOC acts as a low interest credit card, to use a simplistic analogy that even the writer could understand.

Home Equity Loan

A home equity loan might be perfect vehicle to finance your flooring. Home equity loans differ from lines of credit with state rates and dates, period of time. Also, interest on home equity loans is tax deductible up to $75,000 but please check with your CPA or at least someone other than the wood “guy”. We offer investment advice without the tax services, for more information and philosophy read more about investment floors.

Read More
20 Mar

One house one floor

Customer Bill of Rights

One House should have one floor

Real wood, solid 3/4 flooring sits at the core of Southern Yellow Pine Directs  ‘One House One Floor’ philosophy. No repeat customers unless you move or add. How? Simple, we do not lease you a floor cover we sell you a floor. Refinish and create a new one every ten years rather than leasing another future landfill cover .

If it is only one floor, it has to be real. 

Our philosophy, One House, One Floor has at its core one absolute; there is never a reason to buy engineered floors unless you are a prison, state university or hospital. Second, laminate and vinyl are future ground poison unless you have tested all the myriad of chemicals used during production.

The solution involves battling a very powerful lobby, an industry literally dependent on these products and installers who cannot nail down real wood.  However, remember Mr. Adam Smith? “Vote with your wallets”  and decide the winner in free markets, it is the only answer. As consumers, we must demand One house, One Floor! No more repeat business. Imagine what we can do with that $10,000 we save every 7 years! Stop giving away our equity, retrain the public from a grass roots approach.

Beams - we use every piece except the nails

Antique reclaimed pine from decking eom

The economics of repeat business

Economics 101 under Dr. Don Diffine, great teacher, he would “argue” you to the right answer. His dry sense of humor and willingness to argue kept my attention. In this setting came my introduction to Adam Smith and the “the invisible hand” operating withing markets. The invisible hand tells us that money will follow the path of least resistance, i.e. it has no conscience. Flash to present day and you can find a salesperson who will tell you to “tear out real wood” to put in LVT In the decade that gave us Wall Street and “greed is good”, Adam Smith helped me understand what this meant.

When did one house one floor stop being a thing?

In 1992 Ross Perot warned of a “giant sucking sound” of jobs leaving. We can argue that point, but we certainly saw a giant sucking of American wealth. Cheap products, planned obsolescence on steroids with the mantra, “ it is just cheaper to buy a new one.” Real wood floors disappeared, along with “one house one floor” and the Maytag man. Now before you think we are pining (pun intended) for the past, not even close. Investment flooring, our promise, has at the core a very simple premise, One House One Floor. In the real world that means our floors will outlive the house, reclaimed and sold again for 10 times the price, i.e. an investment.

One house one floor, no kidding

Financial Crisis, only slower

Remember the last big transfer of homeowner equity? The financial crisis stripped homeowners of any equity, leaving many upsides down for good. The Flooring industry is more subtle, slowing robbing the equity on leased floors every 5-7 years. OK, can we assume, every we replace covers every 7 years? Too frequent? Make it every 10 years- or 14 times if the home reaches 140 years. How much does it cost to tear out the last one to put in the next leased cover, is $10,000 fair? More than, right? 14 x 10,000 is $140,000 for this house, what about the subdivision, the city, the state and nation? Do the math, you will need a special calculator for large numbers before you leave the subdivision. Please, One House One Floor.

Reclaim one day

#1 grade antique reclaimed heart pine

Unlimited uses

Antique heart pine used for bathroom counter

Real is better than fake

Installing a real wood floor begins with pre conditioning
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Real wood flooring last forever
05 Dec

Real Wood Floors

Customer Bill of Rights, Misconceptions, Misdirections and Misinformation, Wood Floor Shopping

Understanding Solid Wood Floors

Before you shop and buy real wood floors, you should understand them. Before you install them, understanding solid wood floors is key. Please do not take offense to the insinuation you should understand solid wood floors. In fact, we you are referring to our specialty, pine the lack of knowledge among installers is shocking. Solid wood flooring site finish and installation is an art, a lost one for that matter. Not long-ago artisans and craftsmen took pride in sanding, finishing and repeating! Today time is money and real wood takes time.

Buying solid wood usually means a site finish

Site finished pine flooring needs preparation. Preparing for the wood is an important step often overlooked, the preconditioning portion of the finish. When you have unfinished solid wood floors with character, i.e. knots, different grain patterns and variance in density you need a product that prevents splotchy finishes. It is not expensive, but vital. Min-wax, for example has an excellent product.

Sanding unfinished solid wood floors

“Do you have to sand prior to finish?” The short answer is no, but we always add, only if you want your floors to look their best. Sanding your unfinished floor prior to preconditioning allows for deeper penetration and better protection not to mention it raises the grain allowing the colors to pop free. Commonly known as popping the grain and accomplished by simply running a wet rag down the board as you pull them out of the pallet crate.

Mill to order makes install easy

Milled to order is not a marketing term for us, we do not mill inventory to sit on shelves and one day match with another inventory. By milling your floors all together, on the same day from the same “trees” provides a consistent floor which goes together as it should. SYP Direct mills Alabama Longleaf Pine lumber into unfinished Knotty and Heart Pine flooring. We mill to order, for homeowners and builders, furthermore with no minimum order. We can customize your order in ways that save you time and money. Grades, widths, length (s) are just three of the ways our mill to order model benefits our customers. There is no other SYP Direct, we say yes to solid wood, every single time.

Stop leasing temporary floor covers

NullLeased flooring all has the same residual value, it cost you and the environment money, every single time. Our philosophy, One House, One Floor has at its core one absolute; there is never a reason to buy engineered floors unless you are a prison, state university or hospital. Real is better than fake, real wood is green and yes, the answer is yes you can glue down solid wood.  Southern Yellow Pine Direct welcomes all of you homeowners told solid wood is too expensive or cannot be glued down. Welcome to a place where logic still exist, we tell the truth. For example, LVT is not waterproof, warranties are worthless, you can glue down solid wood and real wood is certainly more durable than single use leased covers.

Advertising by box stores

Today a Google search for the best solid wood pine floors sends you Clover Lea pine wood floors, LL Flooring formerly lumber liquidators.  These are the exact opposite of quality for a number of reasons.  Buyers many times have no clue the difference in quality, it is substantial to say the least.

Angie’s List wrong on flooring

Real wood floors

Buying real wood flooring online can lead you to Angie’s list for an installation professional. Remember, Angie get her money, i.e. the customers are contractors or brands who advertise. Who will tell you the truth about pine and real wood floors in general? SYP Direct presents the A List; a resource without agenda. The amount of misinformation passed off as a “resource” designed to help you find your floor, by our totals, about 95% of it.

Free Markets are good when fair

We are not anti-free markets, not at all. However, under a cloud of propaganda we believe, with zero doubt that homeowners are getting ripped off. A Google search, finding real wood floors, provides Angie’s List as a top result. Not to strange, since they do have hardwood flooring companies on their site (s). However,  further inspection, Angie’s seems to be repeating the same nonsense as the box stores and your local installer trying to sell you “their” floors.  

Buying Real Wood Flooring

Buying real wood flooring online can be aggravating, almost as bad as going into a box store. So how do you find and buy real pine floors online? The age and species are a perfect place to start. Determining the age of pine should determine the price of flooring, not lumber but the ‘stuff we walk on’. Age creates stability, stability and character not to mentions the colors we all love. Patina is a word directly associated with age and light exposure, with older wood the patina is deep and rich; i.e more expensive.

Investment Approach to Flooring

Antqiue reclaimed heart pine wall wood siding only comes from using real woodSo you want to buy real wood floors, solid not LVT or laminate, a floor not a floor cover.   Very few sources of information will provide the truth from the homeowner perspective. Compare heart pine wood floors to a single use floor such as laminate or engineered wood, one last forever the other is just a lease. Single-use floor covers provide returns for the seller, not the homeowner. A single use floor is designed to wear out as it is a product; an investment is a durable good. Does anyone remember the phrase planned obsolescence? To refresh your memory, it is by definition; “a policy of producing consumer goods that rapidly become obsolete.  Frequent changes in design, termination of spare parts, and the use of non-durable materials make it impossible to match a damaged floor.

Invest in Solid Wood Floors

What is investment flooring? Is flooring an investment or a product? A product is designed to be used for a period of time. An investment, while it may fulfill the same purpose as the product such as walking on the floor, it is not designed to fail one day. An investment floor provides a return as well as a function, i.e., increased home value. Real wood floors are an investment, single use floor covers are just a lease. Yes, a lease, you are paying to use a product that will have no residual value. On the other hand, a real wood floor will last forever, saving you money every seven years or a dividend of sorts, like a bond or preferred stock.

IN A HURRY- TEXT much faster 601 826 1296
Text us now 601 826 1296
Southern Yellow Pine Direct offer homeowners the reliability of an A+ rated BBB company; the best quality, pricing and service bar none. We operate under an "old school" philosophy that the customer is always right. We make sure you are just that by educating and dispelling myths about Southern Pine and Heart Pine flooring.
Remember we are a mill to order manufacturer of unfinished and prefinished Southern Pine, including our speciality Heart Pine. Our lead times are normally about two weeks, with Hardwoods and Imports the lead times vary and that is an understatement. 2 days -2 months has bee the answer since COVID. But things are imporving, as White Oak prices continue to fall. (Jason Howard 9/9/2022)
Read More
Southern Yellow Pine Direct baby on wide plank pine
04 Oct

What is SYP Direct?

Wood Floor Shopping

SYP Direct Floors

What is SYP Direct Floors? How about an A+ rated mill to order online pine flooring mill, delivering the best Long-leaf Heart and Rustic pine floors, bar none. Seriously, checking one box is not possible when asked the question what is SYP Direct?   What we do is an easier question to answer since there is no category for our business model. We mill to order Southern Yellow Pine (SYP) floors one customer at a time, i.e., mill direct. Mill Direct brings continuity which creates an easier installation with better performance over the life of the floor. For more “What is Southern Pine” read this! 

What is SYP Direct? Floors, milled to order and shipped nationwide

The only online pine flooring mill with an A+ BBB rating. In fact, we are the only online mill direct source for high quality and affordable Southern Pine, including new Heart Pine. 

Trust SYP Direct Floors

With an A+ rating from the BBB, it is no surprise that we never misrepresent our flooring in any way shape or form. We have no surprise cost, and our business was, and will continue to be, dependent on word of mouth and repeat business. The larger orders get only get a volume discount; the customer service is the same with 200 to 2000 square feet. We are willing educate our clients and go to bat for them, in a variety of forms. We have been on the phone with contractors, builders, installers and too many salespeople at box stores to count. Once customers realize the marketing tricks such as, warranties, scratch resistant and water proof.

Southern Yellow Pine Direct flooring is the homeowners’ source for New Heart pine, Caribbean Heart Pine  and the best-selling rustic #2 “Knotty” Southern Yellow Pine. The best Southern Pine direct to homeowners. We are local no matter where you live! What does that mean? In the past 9 years we have shipped over 3 1/2 million square feet of unfinished pine to homeowners in 49 states. Update, now all 50 states as of June 2023.

SYP Direct Floors to homeowners

SYP Direct has sold flooring to at least one homeowner in all 50 states, Canada and Puerto Rico.  Local does not necessarily mean a brick and mortar location in your city, or state for that matter. It is about being the best source for pine flooring, no matter where you live. Our delivered flooring arrives in long heavy pallets, not cute boxes. However, shipping cost included, our prices are better than your local source when comparing apples to apples. 

Investment FlooringSyp direct floors new heart pine

We preach solid real wood flooring, relentlessly because it is what it best for you, the homeowner, i.e. investment floors. Our business, sales and profits take care of themselves if we act in good faith as ‘advisors’ for your investment. Which essentially means making sure “you do not get ripped off” and explain real wood floors without an agenda.

We have grown our business organically with referrals and repeat business. We answer the phone, we call you back; and we talk with you about your project.  Old school customer service  without any sales pressure except to buy real wood even if not from SYP Direct. Finally, we promise to tell you the truth while acting as your advocate. We work for you, the homeowner and that is the end of story.

IN A HURRY- TEXT much faster 601 826 1296
Text us now 601 826 1296
Southern Yellow Pine Direct offer homeowners the reliability of an A+ rated BBB company; the best quality, pricing and service bar none. We operate under an "old school" philosophy that the customer is always right. We make sure you are just that by educating and dispelling myths about Southern Pine and Heart Pine flooring.
Remember we are a mill to order manufacturer of unfinished and prefinished Southern Pine, including our speciality Heart Pine. Our lead times are normally about two weeks, with Hardwoods and Imports the lead times vary and that is an understatement. 2 days -2 months has bee the answer since COVID. But things are imporving, as White Oak prices continue to fall. (Jason Howard 9/9/2022)
Read More
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