The goal of an investment is much different than that of a product; an investment is a durable good. Does anyone remember the phrase planned obsolescence?
Sustainable timber, i.e., timber that has been harvested and replenished which may occur naturally or farmed. ‘Sustainable Forestry’, however, involves more than just planting a tree when you cut one down. Sustainable timber management or forestry means doing no ecological damage to the surrounding environment. Plant a tree To those who want to help stop Global Warming- buy a real wood floor and plant a tree. Healthy, sustainably harvested timber creates forest that become more [...]
Read More
We use 2 step, air and then computerized steam. "Is it Kiln dried to 6% like White Oak"? We get this a whole bunch even from installers, mostly up north. (joke, sort of). All of our floors are kiln dried to 10% or just under. Yes, Oak is 6% but Heart Pine is not White Oak. At a molecular level pine allows moisture to both 'come and go' without losing integrity, not so with many [...]
Read More
Why do people buy ‘single use’ floors? (A product designed with planned obsolescence ridiculous promises and useless warranties.) LVT MARKETING- Waterproof- Lifetime Warranty-and Luxury in the name. Homeowners buy it because the marketing is amazing and frankly trying to find real wood wears them out over time. Hand it to the majors, they've created a repeat customer product line; a new one about every decade or so. The industry is a mess everyone wants fake [...]
Read More
Reclaimed or salvaged? What is the difference between reclaimed and salvaged? If you were in the flooring industry someone might say $15 a square foot, and they wouldn't be far off. So, if you're shopping for reclaimed oak or heart pine it's important to know what you're looking at it's important to know where it came from or its provenance. Salvaged Heart Pine Accent Walls Salvaged is something like an old floor being taken up [...]
Read More
Laminate is not wood, nor is it a floor. A photocopy of wood and a temporary floor cover, best define laminate. Laminate is made with synthetic materials or very thinly sliced pieces of wood.
Why Are VOCs Still Used? What a great question? The answer is that very few of us know they exist in almost everything manufactured for mass merchandising. Volatile Organic Chemicals (VOCs) can be used to produce products and created as biproducts. VOC's can be harmless; they can be dangerous but the majority of just the "unknown" as is not enough information to make a determination. Paint, wood-finishing products, lacquers, hydraulic fluids, petroleum fuels, adhesives, pesticides, [...]
Read More
Real wood floors are the only constant you find in million-dollar homes. Do not take my word for it, ask your friend the realtor, most of us have one or more. So, if engineered wood and laminate are so great, why are they not in these homes? Are real wood floors more expensive than engineered? They are if you believe what you find on the Internet, seriously the entire internet. More propaganda exist around the [...]
Read More
The waste factor is not all about defects, in fact the defects cuts outs should never equal more than 10%. Unfinished real wood flooring is not like sticking down a laminate or clicking together an engineered floor
Real Wood floors an investment that provides real returns, versus a single use floor such as laminate or engineered wood. Single-use floor covers, investment in your local floor covers and carpet store, but not your home.