Real wood, solid 3/4 flooring sits at the core of Southern Yellow Pine Directs  ‘One House One Floor’ philosophy. No repeat customers unless you move or add. How? Simple, we do not lease you a floor cover we sell you a floor. Refinish and create a new one every ten years rather than leasing another future landfill cover .

If it is only one floor, it has to be real. 

Our philosophy, One House, One Floor has at its core one absolute; there is never a reason to buy engineered floors unless you are a prison, state university or hospital. Second, laminate and vinyl are future ground poison unless you have tested all the myriad of chemicals used during production.

The solution involves battling a very powerful lobby, an industry literally dependent on these products and installers who cannot nail down real wood.  However, remember Mr. Adam Smith? “Vote with your wallets”  and decide the winner in free markets, it is the only answer. As consumers, we must demand One house, One Floor! No more repeat business. Imagine what we can do with that $10,000 we save every 7 years! Stop giving away our equity, retrain the public from a grass roots approach.

The economics of repeat business

Economics 101 under Dr. Don Diffine, great teacher, he would “argue” you to the right answer. His dry sense of humor and willingness to argue kept my attention. In this setting came my introduction to Adam Smith and the “the invisible hand” operating withing markets. The invisible hand tells us that money will follow the path of least resistance, i.e. it has no conscience. Flash to present day and you can find a salesperson who will tell you to “tear out real wood” to put in LVT In the decade that gave us Wall Street and “greed is good”, Adam Smith helped me understand what this meant.

When did one house one floor stop being a thing?

In 1992 Ross Perot warned of a “giant sucking sound” of jobs leaving. We can argue that point, but we certainly saw a giant sucking of American wealth. Cheap products, planned obsolescence on steroids with the mantra, “ it is just cheaper to buy a new one.” Real wood floors disappeared, along with “one house one floor” and the Maytag man. Now before you think we are pining (pun intended) for the past, not even close. Investment flooring, our promise, has at the core a very simple premise, One House One Floor. In the real world that means our floors will outlive the house, reclaimed and sold again for 10 times the price, i.e. an investment.

Financial Crisis, only slower

Remember the last big transfer of homeowner equity? The financial crisis stripped homeowners of any equity, leaving many upsides down for good. The Flooring industry is more subtle, slowing robbing the equity on leased floors every 5-7 years. OK, can we assume, every we replace covers every 7 years? Too frequent? Make it every 10 years- or 14 times if the home reaches 140 years. How much does it cost to tear out the last one to put in the next leased cover, is $10,000 fair? More than, right? 14 x 10,000 is $140,000 for this house, what about the subdivision, the city, the state and nation? Do the math, you will need a special calculator for large numbers before you leave the subdivision. Please, One House One Floor.